The face of the retail industry is rapidly changing, and businesses have to evolve and move away from traditional approaches. Design Orchard embodies a new concept which distances itself from outdated retail concepts and offers a new lifestyle space instead. Poised at a prominent junction of Singapore’s famous Orchard Road – Asia’s most iconic shopping avenue – Design Orchard aims to nurture emerging Singaporean creative talent. Combining a retail showcase with an incubation space, the building was conceived to combine all stages of design from concept to production and from showcase to retail. With this new concept, the building stands out from the numerous shopping malls in the area and is a catalyst for change for Orchard Road.